Indian steel magnate Lakshmi Mittal, who is the main sponsor of the giant AreclorMittal Orbit near the Olympics Stadium, will be among the individuals who will carry the Olympics Torch a day before the Games begin.
The Torch will be carried by various individuals from Camden to Westminster on Thursday.
Mittal's son, Aditya, 36, will also carry the Torch during the day.
The Mittal Champions Trust has been supporting Indian athletes.
Mittal, 62, said: "When I think about parallels between myself and an Olympian, I believe that success in the world of business is underpinned by very similar principles of perseverance and hard work.
"The torch relay is an excellent embodiment of all that the Olympic Games have come to symbolise - a celebration of the human spirit".
He added: "Personally to me, it represents striving to be the best in whatever we do, never giving up despite the odds and a commitment to health and fitness.
"I hope that by carrying the torch I will be representing many other people who share these ideals with me".
Created by Turner Prize-winning artist Anish Kapoor, the ArcelorMittal Orbit is the tallest structure in Britain.
The company, which is one of the sponsors of the Olympics, has contributed 20 million pounds towards the structure.
Located in Olympic Park in Stratford, east London, the ArcelorMittal Orbit has two observation floors, a 455-step spiral staircase, lift and restaurant.
Visitors go up in the lift and walk down the staircase and take in the views and artistic tricks designed by Kapoor.
It is made from 60% scrap metal.
The Mittal Champions Trust has organised a reception for Indian athletes on Tuesday.