Mittal, Krissh biz models for IIM
The success story of Mittal and the box office of Krissh are to be taken up as case studies to be taught at IIM Indore.india Updated: Jul 16, 2006 14:36 IST
The success of Mittal Steel in taking over Arcelor to become the world's largest steel producer and the box office hit
starring Hrithik Roshan has driven the Indian Institute of Management (IIM) Indore to teach their business models as case studies to budding managers.
"After getting permission from Rakesh Roshan's Filmcraft for teaching promising managers the business model of 'Krissh', IIM-Indore has also got the nod from Laxmi Nivas Mittal's Mittal Steel for teaching its success story as a case study to the students," IIM-Indore Director SP Parashar told reporters on Saturday.
The institute will present a case study of Mittal Steel in five different areas to fully understand its global empire, he said.
"Earlier we use to teach our students the case studies of a number of multinational companies, but now we have decided to include the case studies of successful global Indian players also," he said.
Like all major management schools in the world, IIM also uses the case study method as an essential component of management education.
"However, the paucity of Indian management cases, particularly in the area of Indian multinationals, has been simply acute, which drove us to form a team to prepare the case studies of successful Indian multinationals," said Prashant Salwan, a key member of Parashar's team.