The BJP's Lok Sabha election slogan, 'Ab ki baar Modi sarkar', promoting party's prime ministerial candidate Narendra Modi is seen and heard everywhere: on TV, radio, newspapers, posters, billboards, trains. You could say the slogan has gone viral: or at least puns on it have.
Some of the tweets are wordplay on Gujarat being a dry state. Like these:
Two men could not walk into a bar. Because ebki baar Modi sircar.— Roshnai (@TakeThatPunk) March 31, 2014
A for alcohol B for bar Ab ki baar modi sarkar* *conditions apply— Valia (@livetimefe) March 30, 2014
Some tweets pun on Gujarati food or song lyrics:
Khichdi ke hai chaar yaar - Ghee, papad, dahi, achaar. Ab ki baar Modi Sarkar.— Amrëën (@goonergurl20) March 28, 2014
I tried so hard, and got so far But in the end, ab ki baar hogi Modi sarkar.
— Look someone finally (@neerjagurnani) March 29, 2014
Well, some have also made use of the slogan in the essence that BJP perhaps meant it:
Kyun? Sirf Congress hi loote baar baar?? Ab ki baar....MODI sarkar ??— rohit mukkawar (@mukkawarrocks) April 3, 2014
Modi sarkar (government) memes are the new rage: from song lyrics, to nursery rhymes; to Liam Neeson taking digs at the slogan.
They don't even have to be funny, if there's a word that ends with 'aar', ab ki baar Modi sarkar!
Follow the authour: @TaniaGoklany on Twitter