In his first election rally in Ghaziabad, the Bharatiya Janata Party's (BJP) prime ministerial candidate Narendra Modi on Thursday — with an eye on farmers' and Hindu votes — raised the issue of cow slaughter to target the Congress.
Coining the phase 'pink revolution', Modi explained that he was referring to "pink flesh of slaughtered cattle". "And they (Congress and UPA government) have a vision that the country should export become the biggest exporter of mutton."
Cattle slaughter has become a major issue in western UP of late and tends to create a divide between the majority and minority communities.
The nearly 30,000 crowd gave an overwhelming response to Modi's concept near the Shipra Mall ground in Indirapuram.
Modi later merged his "pink revolution" with the plight of farmers. Rural areas of western UP — districts such as Ghaziabad, Meerut, Gautam Budh Nagar, Saharanpur and others — are known for agriculture and consist of a major group of voters engaged in farming as occupation.
"Farmers and cattle owners are helped by their cattle. But due to the pink revolution, they (Congress and UPA) have given subsidies to slaughterhouses and put a lot of investment. Due to this, the farmers are selling their cattle. This will have big ramification over the village economy. The pink revolution is going to destroy villages. This revolution of Congress and UPA is designed to finish farmers," Modi added.
He later made reference to the white revolution, related to the cooperative milk marketing movement launched through Amul in Gujarat.
"We initiated promoting agriculture and animal husbandry. The tea of Delhiites is prepared from the milk procured from Gujarat. Earlier, our farmers got `15 for milk and now they receive `30-35 per litre. The country wants a white revolution and green revolution but not the pink revolution," he said.
Talking on the issue of unemployment, Modi asked the crowd whether young men wanted to live in the same condition as their parents and whether they wished to see their future generations in a similar situation. The answer was a resounding "no."
"The Congress in their 2009 manifesto had promised employment to 10 crore young men. Now they have came up with another ‘Dhokha patra’ and repeated the same promise. Do you believe them?"Modi questioned.