Another week goes by. Once again, three films released and, not surprisingly, they all met with the same lukewarm response. The tradewallahs weren’t expecting much from them, nevertheless the dark clouds over the ticket counters has the industry worried.
, though appreciated by one and all, got off to a poor start. On the opening day, the collections were between 20 and 30 per cent across multiplexes.
The scenario at the single screen theatres was gloomier. The film picked up towards evening and the night shows registered better collections but not enough to ensure that the film would sail through.
opened in some cinemas on Wednesday to take advantage of Holi . But poor publicity ensured that no one was aware of this film and it opened with 10 and 20 per cent collections.
Sooni Taraporevala’s directorial debut,
, was released at select theatres with apt show timings. Limited shows helped bring in a decent audience at several multiplexes in the first weekend. It remains to be if the film remains steady over the next week.
All the three releases of last week —
Dhoondte Reh Jaaoge
Karma aur Holi
—have been declared flops. The same applies for
released a week earlier.