They blush, giggle, gang up, dance and even get intimate. Models at the ongoing fashion week are about more than just hot bods.
While the global fashion circuit expects models to be ‘garments-exhibiting mannequins’, Indian designers are fuelling a new trend by giving them a face.
In designer Niki Mahajan’s show on day three of WIFW, models Diandra Soares and Tinu Verghese held hands to mirror the relationship of two women in love.
On the same day, designer Poonam Bhagat’s show had models dance on the runway while style guru Rocky S had them smiling flirtatiously on Day 2.
Designer Payal Jain says it’s a great way to create the desired mood. “If the theme of the collection demands more than lights, music and props, having models emote is a great way of adding another dimension,” she says.
Nikhil Mehra of designer duo Shantanu & Nikhil sees it as a promising trend.
“India’s unique when it comes to using fashion as a platform to narrate a story,” he says.
Models are all for it, too. Model Pia Trivedi says, “The straight-face expression gets boring after a while. Why can’t we flirt or smile? We can add a lot to the the show.”