If you thought that only women are worried to death about their appearance think again, as men are becoming just as worried as women about how they look, with nine out of ten being unhappy with their bodies.
And blokes feeling the pressure to look trim say they want to look like Hollywood hunk Brad Pitt.
Almost half of men admitted dieting in the survey of 3,000 by Men's Fitness magazine. One in ten admitted trying controversial slimming pills to shed the pounds.
Two-thirds of the blokes asked said they wanted a flatter stomach.
"Men seemed to be particularly worried about their waists," Michael Donlevy, the magazine's deputy editor, was quoted by the Daily Mail, as saying.
"Thinness equals youth and as we live longer we want to look younger. Men pick up their girlfriends' and wives' magazines and see the pressure that they are under. It has really grown over the last decade," he added.
Experts have warned that an increasing number of men are succumbing to eating disorders, and it's women's fault.
Phillip Hodson, of the British Association for Counselling and Psychotherapy, said women's success at work means men have to work harder to succeed.