Move over chic, techno trendy is in | india | Hindustan Times
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Move over chic, techno trendy is in

As the sci-fi look hits the big screen with Love Story 2050, fashionistas tout it as year's 'hot new look'.

india Updated: Jun 02, 2008 15:47 IST
Kirti Mehta

Get out your tight black pants, your Matrix coats and your plastic gear - as the sci-fi look hits the big screen with Love Story 2050. The fashion fraternity says this will be the year's hot new look. And designers like Raakesh Agarvwal and Gaurav Gupta, along with many high street brands, are ready to stock the wardrobe of fashionistas this Fall/Winter with the futuristic look.

Since the first trailers of the Priyanka Chopra starrer Love Story 2050 aired on TV people have been fascinated by her new red hairdo, the big eyelashes and the black leather body suit - "the futuristic look" as Gaurav Gupta (the man behind Priyanka's look) calls it.

The look has been around for a while in the global fashion scenario. In 2006, Hussein Chalayan, the fashion world's mad scientist, strutted down models in mechanised dresses in Paris. Marc Jacobs and Alexander McQueen too have had futuristic garments to their name. But it's only now that Indian fashion designers have come up with this futuristic look.

Gupta says, "This look is predominant everywhere in the world and I think after Love Story 2050 releases it will be a rage among the fashionistas in India." He adds, "All costumes, films and shows create an aspiration and a mood that has to be heightened and exaggerated for it to trickle down and become wearable for everyone."

Designer Raakesh Agarwval's Fall/Winter 08 collection too captures this emerging trend. His collection is full of tech no-fabrics made into stylish matrix look alike ensembles. He has already dressed many Bollywood actresses in this new look for award ceremonies. "This look is already doing the rounds of Delhi. I've seen few young girls sp orting it with a little mix and match. Bolly wood divas too want this look when they travel out of India or attend some big award nights," he says.

Priyanka Chopra's ultramodern make up and the red hairdo is also becoming a fad. Hair and make up expert Samantha Kochhar says, "One associates the red hair and the curly lashes with that appearance. After the first glances of the movie, we have been getting lots of clients who want flashes of red in their hair." However, Kochhar says they are yet to meet someone who wants to become a complete redhead.

Keeping that in mind Sujata Assomull, head communication, Sixty group, says, "Our fall collection will be a mix of futuristic and retro, as we feel the whole futuristic garment will be too much for Indian clients. So we have tweaked our collection to suit Indian sensibilities."

Sci-fi fans watch out, here come the Indian divas, straight from a fashionable future.