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MTV set to rock Pak small screen

Set to be launched by year-end, it will be Pakistan?s fourth music channel, after The Muzik, Indus Music and ARY Music.

india Updated: May 03, 2006 19:34 IST

The Music Television (MTV), which runs in nearly 100 countries, is soon to launch in Pakistan.

While the tentative date for the launch of the channel is June-July, but things are still being finalised and it is expected that MTV would begin rocking the Pakistanis by the year-end.

MTV will be Pakistan’s fourth music channel, after The Muzik, Indus Music, ARY Music.

Wiqar Ali Khan, who is serving as one of the executives and a VJ of the channel, said that the channel would be formally launched by the end of this year.

“I cannot give the exact dates of the launch right now, because we will officially announce our openings when we do.

But it is definitely coming to Pakistan,” the Daily Times quoted Khan as saying.

He added: “MTV would not only concentrate on promoting Pakistani musicians and songs, it would also play songs from around the world. I believe it is MTV’s policy to bring in a bit of everything, but our priority would be Pakistani music.”

Besides the three music channels, other family channels such as ‘Hum TV’ also play songs, said the paper.

The rights for bringing the channel to Pakistan have been awarded to Indus Network, he said and added: “We are in the process of preparing our offices and studios here in Karachi. A lot of TV channels had presented their bids to start and telecast MTV Pakistan, but eventually it was won by Indus.”

Allaying fears of a clash of interest between MTV and “Indus Music”, he said: “Indus Music is going international.  It will be serving songs of Pakistani artists to an international viewer-ship. It will finish its operations here and will be replaced with MTV Pakistan which would cater to the local audience.”

Wiqar also said that international artists such as Sting, Michael Bolton or even Michael Jackson would be brought over to Pakistan through his channel. “MTV will definitely bring international artists here to Pakistan,” he said.