After trying to woo Bollywood to promote tourism in the state, Jammu and Kashmir chief minister Mufti Mohammad Sayeed will visit Prime Minister Narendra Modi's home state, Gujarat, on Sunday to promote tourism.
In an official press statement, Sayeed is likely to visit tour operators of Gujarat during his one-day visit.
This is Sayeed's first visit to Modi's home state after the formation of a coalition government in Jammu and Kashmir.
On Friday, Sayeed had met people from Mumbai film industry to help get Kashmir back on tourist map post the devastating floods last September.
While the chief minister met Bollywood superstar Shah Rukh Khan and thespian Dilip Kumar on Thursday afternoon, he also met producers and senior actors and extended an invitation to shoot in the Valley.
Khan had shot a major portion of his Yash Raj Movie 'Jab Tak Hai Jaan' in the Valley--the high profile movie had put Kashmir back on the Bollywood map after years of militancy.
"Kashmir has lately been shown in a very disappropriate way in the news channels. First the national media showed that another major flood was expected in the Valley last month- which led to cancellation by tourists, then the Masarat Alam flag issue damaged whatever was left. So the CM is just trying to reach out to people through Bollywood,'' said PDP spokesman Waheed Ur Rehman Parra.
"The chief minister wants Bollywood to pan the focus back to Valley so that the beauty of Kashmir is highlighted in a positive way,'' he said.
According to Parra, the state government will facilitate the shootings in Valley.
Earlier, some PDP leaders had met actor Salman Khan who is in the Valley for a 40-day shooting schedule of his movie 'Bajrangi Baijaan' to promote tourism.
Both Mufti and his deputy are also meeting Mumbai and Pune tour operators in an attempt to boost tourism in the state.