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Multi-tasking kids are real decision-makers

Children today are more involved in family decision-making, from travel plans to major product purchases, according to a study released on Tuesday by Internet search titan Yahoo and OMD media firm.

india Updated: Sep 27, 2006 13:17 IST
Agencies

Children today are more involved in family decision-making, from travel plans to major product purchases, according to a study released on Tuesday by Internet search titan Yahoo and OMD media firm.

This is a spin-off of simultaneous use of several technologies, or multi-tasking, that is allowing families to cram in 43 hours worth of activity from one sunrise to the next, the study claims.

The study untangled the overlapping use of the Internet, telephones, text messaging, radio and TV during the day for over 4,700 people in 16 countries. “Responses painted a picture of modern families in which men do the cooking, women work and children are kings of home castles when it came to understanding technology,” said Yahoo vice-president Michele Madansky.

Mexico and India had the highest multi-tasking rates, respectively packing 46 and 45 hours' worth of tasks into standard days. At the more relaxed end of the spectrum were France with 34 hours and South Korea with 33.