Same game, same players. But they play on different mediums ranging from the Internet and the mobile phone to the television. As multiplayer gaming--different people playing games with each other simultaneously--rapidly gains ground, Nazara Technologies, a Mumbai-based start-up has developed a technology framework that will allow games to be played across mediums such as TV, PC and mobile simultaneously.
Industry observers call this the changing face of gaming. From games that were traditionally played on computers and videogame consoles, increasing interactive gaming demanded by the young is driving industry players to look at providing games across different networks.
"At present, you can play games only across one medium, such as the Internet. So if your friend wanted to play with you through television, it was not possible," says Nitish Mittersain, founder of Nazara Technologies.
To start with, you can play a game of chess with people across mediums. This was not possible before due to the different technologies that all the three run on. For example, the Internet runs on a technology that sends packets of data to different computers.
This is different from mobile telephone and direct-to-home (DTH) television technologies that run on their specific platforms. Nazara has tied up with cellphone companies like Vodafone and Airtel and is in talks with DTH companies like Zee and Tata Sky and Prasar Bharti to roll out these services in the next two months.
Nazara is targeting a revenue of Rs 5 crore within six months of rolling out this technology.