Thousands of political hoardings in the city have been cleared after the model code of conduct came into effect in view of Lok Sabha elections.
As many as 84,000 hoardings have been removed by the Brihanmumbai Municipal Corporation since March 2, Bhaskar Gholap, Superintendent of License, Brihanmumbai Municipal Corporation (BMC) told PTI.
"The civic body authorities have removed around 84,000 hoardings from all its 24 civic wards, as soon as the general elections were declared," Gholap said.
Over 300 BMC staff including contract labourers were pressed into service with police protection to clear the streets of hoardings.
"We were compelled remove these hordings after getting the directions from the Election Commission. We are sure all political hoardings have been cleared from the public places in the city," Gholap said.
No candidates or political parties will be allowed to put up hoardings or banners on public roads, footpaths or on any government places, he said.
However, publicity materials will be allowed only on private lands or structures with prior NOC from the occupants or landlords of this structures, Gholap said.
The anti-encroachment squad of the civic body along with a license and a police officer with labourers did not face any resentment from the political leaders or their activists’ from removing the hoardings, he said.
The printing of flex banners and hoarding businesses were badly affected as ‘model code´ restricts of putting hoardings at public places, said Dharamveer Singh, of Surabhi.com, handling publicity work of Maharashtra Minister Narayan Rane said.
With three festivals - Gudi Padva (March 27), Ambedkar Jayanti (April 14) and Maharashtra and Labour Day (May 1) subsequently falling during the ‘model code´ period has badly affected the printing business, Dharamveer added.