Munnabhai-II carries success story further

THE SAYING ?slow and steady wins the race? has proved apt for the film ?Lage Raho Munnabhai?, which picked up well after an average start and went on to earn around Rs 48 lakh from Indore in the first week.

THE SAYING ‘slow and steady wins the race’ has proved apt for the film ‘Lage Raho Munnabhai’, which picked up well after an average start and went on to earn around Rs 48 lakh from Indore in the first week.

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The movie had a 50 per cent plus beginning in multiplexes and it was slightly better in single screen theatres. Film Distributor Chandulal Goyal told Hindustan Times that the collections of ‘Lage Raho…’ in the entire Central India (CI) circuit shot up above Rs 60 lakh.

Krrish had earned Rs 84 lakh from the circuit in the first week, but it was screened in more number of theatres. For the first week in Indore, Krrish grossed between Rs 50 and Rs 55 lakh due to a grand opening.

Lage Raho Munnabhai was released in Indore, Bhopal, Ujjain, Dewas, Rewa, Ratlam and Gwalior in CI circuit. The first week’s collections in Bhopal were Rs 9 lakh and in Ujjain - Rs 1.49 lakh. It was not released in some multiplexes on Friday evening after the negotiations and settlements with the producer.

In Indore the movie was shown in four multiplexes- Inox, PVR, Adlabs and Velocity and Manmandir (single screen) and Madhumilan (Cineplex). The first week collections from Inox were Rs 8.5 lakh.

PVR and Adlabs earned approximately Rs 23.5 lakh followed by Velocity at Rs 8 lakh. Manmandir was far behind at Rs 4.7 lakh with only four shows daily. Madhumilan raked in Rs 3.6 lakh from this movie in first seven days.

Average numbers of shows at all multiplexes were 10 everyday. Goyal added that the movie got 80 per cent audiences on the second day and 100 per cent on Sunday in Indore.

The collections for the film dropped by 25 per cent on Monday (4th day of release) and Tuesday (5th day), but the money kept coming in with 90 per cent business for some shows in multiplexes and single screen theatres in the City.

Trade experts opine that the movie has repeat value and can be watched a second time by people of all age groups. This factor is contributing fast to taking it towards a super hit status in Indore and the whole country.

The prequel of this movie also had a slow start but survived for 100 days in (Regal cinema) the City becoming a major hit of 2003.

This prequel earned 75 per cent of its distribution cost in CI circuit from Indore alone at that time.