Musharraf's book is runaway hit in India
The publishers in India claim to have sold out the first consignment of 8,000 copies.india Updated: Sep 27, 2006 19:28 IST
Two days into its release, Pakistan President Pervez Musharraf's autobiography has become a runaway hit here -- thanks to the controversy it generated because of his remarks on the Kargil conflict, the Agra summit and India's nuclear programme.
In the Line of Fire is number two on the bestsellers list of amazon.com, the biggest online store, and in India, the publishers claim to have sold out the first consignment of 8,000 copies that reached here on Tuesday.
"In the first go, we brought 8,000 copies but they have been sold out. We have a repeat order for 4,000 copies, which will be available in India by next week," said Rahul Srivastava of Simon & Schuster, the publishers.
The book is creating waves on several online book stores, emerging a close second to Noam Chomsky's Hegemony or Survival" which tops most charts.
On Amazon, it jumped to the second slot from number six, where it was placed on Tuesday.
"Already all the top shots and policy-makers have placed orders for the book. It will be very difficult to find it in the market," said Sharad Mohan of West Land, one of the book's distributors here.
The English edition is priced at Rs 950. "Five thousand copies of the Hindi edition will also be available here by next week and that is being priced at Rs 395," said Srivastava.
"The demand is very huge for the book. Out of 50 copies stocked by us, most have already been sold out," said a spokesperson of the Full Circle store.
And the demand is not just from big metros -- there is also a rush for the book in smaller cities like Ludhiana, Lucknow and Dehradun, said Mohan.