Nakshatra sees ledger sales boom | india | Hindustan Times
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Nakshatra sees ledger sales boom

THE RAVI Pushya Nakshatra saw sales of gold and silver coins, jewellery and utensils soaring in the City on Sunday. And the traditional ledger books, which still retain their popularity in the times of computers and even more advanced gizmos, were also not far behind.

india Updated: Oct 16, 2006 15:22 IST

THE RAVI Pushya Nakshatra saw sales of gold and silver coins, jewellery and utensils soaring in the City on Sunday. And the traditional ledger books, which still retain their popularity in the times of computers and even more advanced gizmos, were also not far behind.

Pushya Nakshatra is considered an auspicious time to buy these goods, and this one was even more special because it fell on a Sunday, after eight years. The Nakshatra occurs every year but, as per the Hindu almanac, is considered more auspicious when it does on Sunday or Thursday. Four years ago, Pushya Nakshatra had fallen on Thursday.

Since the day is considered special for the business community, all City markets were abuzz. Traders purchase ledger books covered with red cloth, pens, inkpots and other related accessories on the day.

“Despite widespread use of computers in accounting process, traditional ledgers still thrive,” Nilesh Kumar Jain of Gorelal Ramesh Kumar Jain stores – the oldest selling the books in the City - told Hindustan Times. “However, there has been a dip of nearly 20 per cent in sales of ledger and cash books in comparison to the past, due to the use of computers,” he admitted. In keeping with age-old tradition and beliefs, traders who have fully computerised accounting, still buy at least one ledger book as a token for their establishment.

Ledger books have also registered an increase in price. “Due to increasing business, the sale of ledgers has gone up comparatively and their price has increased by 15-20 per cent due to the hike in prices of paper and 12.5 per cent VAT on it,” reasoned Sanjay Nahar of Vimal Store. He said dealers of ledgers had even got advance booking from traders of the City as well as surrounding areas.

The most important aspect is that ledgers are sold on cash and no credit is offered, in keeping with religious belief. After purchase the ledger book is anointed with ‘tilak’ and a puja is performed on it. According to traders, sale of ledgers is expected to exceed Rs 20-25 lakh in a single day.

Simultaneously, despite the hike in gold prices, the sale of gold and silver jewellery too registered almost 50 per cent growth in a single day. Though the precious metals bought on Dhanteras – two days ahead of Diwali, Ravi Pushya Nakshatra is also considered auspicious for their purchase by traders and householders.

In comparison to other days, larger crowds could be seen at Sarafa Bazaar in the City on Sunday. “Positively, there’s a growth of 40-50 per cent in transaction today in comparison to other days,” admits jeweller Navneet Agarwal. “More because, the items bought on Ravi Pushya Nakshatra are considered permanent assets,” he adds. 


What is Ravi Pushya Nakshatra?
AS PER astrology and traditional religious belief - Ravi Pushya Nakshatra is considered to be the most auspicious day. ‘Pushya’ Nakshatra (Stellar) – when it falls on Sunday is considered a most auspicious, holy and wealth-giving occasion. Rig Veda mentions it as ‘Tishya’ – most auspicious moment.

“It’s a unique combination, as the Sun – central in the planetary system - aligns with Pushya nakshatra, which leads to a rare astrological influence on the people. It is believed that Goddess Laxmi and Kuber bless those who follows rituals on the day with wealth, prosperity and happiness,” says veteran astrologer Usha Shastri.