Namrata Joshipura's design aesthetic draws on two primary inspirations.india Updated: Apr 09, 2006 17:03 IST
Namrata Joshipura's design aesthetic draws on two primary inspirations:
First, is a belief in a luxe minimalism that is organic yet infused with color and detail- where the fabric functions as an important design element and not merely a canvas upon which embellishment is placed.
Second, is a vision of an emerging global aesthetic. Namrata' s clothing easily translates across geographies and other artificially constructed boundaries - such as age, race and point of view. The Joshipura line elegantly fuses the craftsmanship of skilled artisans with the needs of modem women around the world.A testament to Namrata's successful global aesthetic, was the launch of her accessories and soft clothing line, in 2000 in the United States, Canada and Japan. She currently sells to over 80 specialty stores in the United States, including venerable names such as Neiman Marcus, Henri Bendel and Takashimaya and the in the new SOHO- NYC location of Blooming dales.
Namrata, a NIFT graduate, launched her clothing line in 1996 under the "Namrata Joshipura" label. Her innovative designs rapidly drew the attention of a discerning clientele and the support of the press. Her line of clothing is available at Carma in New Delhi, Ensemble in Mumbai and Zenon in Calcutta. Ms. Joshipura's accomplishments in clothing design led to her selection as India's representative in several International fashion events.