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NEETA BHARGAVA

india Updated: Aug 31, 2006 13:08 IST
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Highlight Story

The excellence of every art is its intensity, capable of making all disagreeables evaporate from their keeping in close relationship with beauty and truth.'

With a ranging passion for art and a determination to achieve, Neeta Bhargava entered the world of creativity with a Bachelor's degree in Fine Arts from Allahabad University. She started her artistic career in 1993 by specializing in Tanjore painting.

After establishing herself as a Tanjore artist with an innovatively contemporary brush, Neeta merged her artistic talents with her passion for fashion and established her own design studio in 1994. Married into a family that has pioneered the Food Processing Industry in India, Neeta gives credit of her success to her family who is very supportive of her work and without whose active support her progress would not have been possible.

Neeta's ensembles have an understate elegance marked by a restrained, classis style. But the uniqueness of her style lies in creating a wearable canvas by use of hand paints on fabric. Her inspiration ranges from Mughal art to Persian architecture, from jewellery to graphic art and from Renaissance to Baroque art.

She uses intricate art work available in the market because she believes in remaining true to her tradition of painstaking art work. Neeta successfully combines her flair for arts and her inclination toward fashion by designing ensemble for stores synonymous with high fashion. She aims at infusing contemporary sensibility into traditional Indian art so that it touches the modern Indian art lovers on a day–to–day basis. She aims at the up-liftment of talented young artists through her work and has successfully trained many young artists since the inception of her studio.

Many artists from Bengal, Orissa and Benaras have found fruitful employment at her studio. Her vision is to create a fashion house that surpass expectations, inspires young designers and reflects a positive attitude towards creativity and hard work. Her ensembles have an understated elegance marked by a restraint, classis style. But the uniqueness of her style lies in creating a wearable canvas by use of hand print on fabrics. Besides diffusion, there is also concentration on quick combinations of prêt. Silhouettes are of sophisticated elegance, combined with extreme modernity. They vary from short skirts, pants, bustiers and jackets

to long draped skirts combined with flowy tops and sarees. Indian lehangas are treated as skirts taking many shapes, retaining their lengths at all times. Fabrics and colors skillfully blend ethnic touches with a contemporary spirit, emblematic of both modernity and tradition. Decisive personality and sweet touch spirit of the wearer can be traced in soft georgettes, chiffons, brocades and taffetas, added on by a hint of flamenco with hints of denim and leather. Precious embroideries emerge with mastery refinement amid hand painted elegance couture. The poetry of cut – work creates soft transparencies. In prêt silhouettes , use of stitch details add that extra something , which skillfully doses leather and denim inserts with original style games . A veil of shimmering frost is added on paint and embroideries, by way of swarovski crystals. Designed garments are aimed at infusing contemporary sensibility into traditional Indian art, such that it enraptures and conquers, taking us into a dream called "FASHION".

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