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New dawn on B2B horizon

A long wait for a new dawn in India's B2B horizon has come to an end with the emergence of, an online marketing and advertising platform.

india Updated: Dec 24, 2007 16:48 IST

A long wait for a new dawn in India's B2B horizon has come to an end with the emergence of, an online marketing and advertising platform established to meet the growing expectations of the discerning global traders from all over the world. A wholly owned product of Eperium Business Solution (co-headquartered in Netherlands and New Delhi), is a versatile interactive platform operational with technology that is still alien to Indian B2B marketers.

Armed with the latest and most advanced technology support, has come up as a boon to the global as well as domestic Indian traders.

With this new multipurpose B2B product on the Internet the SMEs and OEMs have started expecting to own high performing online interactive product to interact with their global partners. "B2B marketplace is a common buzzword amongst the online marketers and the want of the already existing online traders is continually mounting with a hope of getting something new to make their transaction more technology driven," says Amit Gupta, Director,

Gupta adds, "The B2B marketplaces have completely changed the conventional communication methods of the local and global traders. Gone are the days when businesses were limited to a certain market or a specific boundary. Today even a small business enterprise with just a few million dollar annual revenue not only thinks, but actually does real transactions with the global business players too."

Yet there are places where the echo of this buzzword is far to reach. Though it has been constantly tried by the existing marketplaces to reach those unfamiliar places, but the escalating expenses to become online and their inability of proper communication has always appeared as an obstacle between these marketplaces and traders.

According to Gupta, "With few online marketplaces and ever-increasing number of traders, the online business is still in its infancy in India. Hence the existing marketplaces are not fully equipped to meet the growing market needs of the marketers, and the absence of an ideal interactive business platform is ever felt."

The fast growing economy and the demand to be online have created an atmosphere of chaos in the whole B2B segment. The reason is traders without giving any second thought are opting for options that are obsolete. For these reasons, the absence of a real B2B platform has always been felt amongst India's small and medium enterprises (SMEs).

In this scenario, the role of comes up as a great opening to meet the unlimited dreams of highly critical traders. The company claims that its high-end technology support is far superior to the ones that are established in the B2B segment since long. "The technology and software support used is not only fast performing with unlimited functionalities but also more protected than any available in the market today," says Director Gupta.