New initiative to target amateur powerlifters | india | Hindustan Times
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New initiative to target amateur powerlifters

india Updated: Jul 24, 2013 01:48 IST
HT Correspondent
HT Correspondent
Hindustan Times
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Amateur powerlifters forced to juggle office work and then tune-up to compete in open competitions will get a more level-playing field with the launch of an event on July 28 specifically aimed at this group.

The event, Lift to Compete, will be open to men in the 17-35 age group and is an effort to popularise powerlifting among the urban population. It particularly hopes to encourage fitness enthusiasts employed in the corporate sector.

The inaugural competition, to be held at the Jawaharlal Nehru Stadium, will promote the motto “strength is a state of mind”, the organisers said in a release.

“We are going to create the biggest calendar event in India for amateur gym- goers in powerlifting. It will be a great platform to spot talent and build the image of the sport amongst the urban population,” Harsh Batra, Director of Proven Health Solutions, the organisers, said.

The absence of any low-key competition for lifting enthusiastics led to the initiative, he said. “In the US you can pay $20 and participate in plenty of competitions but India has no such platform,” he added. The organisers, who have contacted around 8,000 gym-goers from 11 gyms to promote the inaugural event, are hoping to hold the event in other cities as well.

Fluid, the biggest gym chain in the capital, has signed up as the training partner. “We believe in the concept... So far it’s created a lot of buzz amongst our members. They have all been training with intent for the sport and are looking forward to take part,” says Pankaj Suri, founder of the chain.