Looking to regain sales lost to Apple and Google, Research In Motion (RIM) on Tuesday introduced a new operating system designed to help developers create applications for its PlayBook tablet and new smartphones.
The software, called BlackBerry BBX, bridges RIM's current BlackBerry operating system and its newer QNX platform, said Mike Lazaridis, co-CEO. That should remove developer "roadblocks" and make it easier for them to build applications for RIM, he said.
RIM is banking on the new software to encourage programmers to build more applications for its smartphones and tablet computers. The company's BlackBerry phones have lost market share to Apple's iPhone and devices running Google's Android software, which offer a wider selection of applications. RIM's PlayBook has sold fewer units than analysts estimated.
"It's all great stuff but there's little here to change trends near term and not a lot of information on when all this software is available," said Tavis McCourt, an analyst at Morgan Keegan & Co.
(In exclusive partnership with The Washington Post)