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Nexxxt in line

india Updated: Jan 14, 2009 22:33 IST

Hindustan Times
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Governments may shed a tear — the crocodile version being the preferred variety — and work up their PR departments in dealing with an international economic slowdown. But somehow, we reckon that when the American porn industry, even as it tightens a usually loosened belt, asks Washington for a $5 billion recovery injection, the latter will feign a headache and mumble ‘no’. But hang on. The likes of Larry Flynt and Joe Francis, the big guys of the adult entertainment business, aren’t being flaccid when they mention that if the auto industry can get a boost, why not the pornographic industry “that the nation could not
live without”.

Part of the problem in that plaintive request is that the economic meltdown is only a small reason for a strip-down of revenues and profits in the adult entertainment industry. The industry revenue is reportedly down to $5 billion from $18 billion three years ago. No, Americans are not finding solace in prudery, but with a large part of online services already provided at cheaper prices — if not free of cost — the porn industry’s fate is closer to that of the music industry than that involving automobiles.

Our suggestion to the disgruntled gentlemen is to learn lessons from the unorganised sector of the adult entertainment industry. The good old days of paying moderately high rates for watching an online adult performance are going. And in a way, the trend is to get the middlemen — in this case moguls like Mr Flynt — out of the way. The client and the service provider can have their privacy. Who can — except former adult magazine proprietors — complain about that?