Bollywood nakhras get a new twist. Stars are now refusing to promote their own films, writes Bhawna Gera.india Updated: Jun 09, 2006 18:24 IST
Is their new tantrum — noses to turning it a of stars up well-powdered their own films? If you’ve not noticed the fine print, let’s tell you that Suniel Shetty has been missing in action from promoting Chup Chup Ke, which releases today.
Apparently, he is not happy with the fact that UTV (the production house) didn’t include him its creative campaign.
Not too long ago, Kalpana Lajmi had shouted from rooftops how Sushmita Sen’s indifference had led to her film Chingaari’s failure. And director Anubhav Sinha had felt the same about Tathastu. There were even reports of Ashutosh Gowarikar’s Swades failing to garner good response as it was not talked about enough.
Grudges Lajmi, “Chingaari would have got 80 per cent opening as against 45 if Sushmita had done her bit. She promised to travel with me for seven days to talk about Chingaari but she didn’t. There are other talented actresses like Shefali Chayya and Pallavi Joshi but I chose Sushmita because she is a good actress as well as commercially viable.”
Adds Anubhav, “It’s important to hardsell your film because people have other options of entertainment these days. But Tathastu’s producers and cast did nothing for the film.” So, why do the actors lose interest? Film critic Indu Mirani says, “Either they are not paid for promotion, or they are not confident about the film or they feel that they are not getting enough space in the promotional campaign.” Stars obviously refused to speak to us about the subject.
I, me and my film
Actors who script the doom of their own films can probably learn a lesson or two from the likes of Aamir Khan or Hrithik Roshan.
Both these stars remain away from media glare generally but come out of hibernation when any film featuring them is about to be released. It’s no co incidence that you see Hrithik on Laughter Challenge on Star One or at the launch of a fellow actor’s restaurant (at the inauguration of Dino Morea’s Crepe Station at Juhu, Mumbai) these days — his next film, Krrish is releasing on June 23.
Everybody knows how Aamir went vocal with his opinion on the Narmada issue just before the release of Fanaa. The film got just what it needed to prop its opening at the box office.
Someone had once talked about team effort? What’s that?