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Nokia bets on Lumia range

The Finnish handset maker Nokia is betting on the dual-platform product lineup as a strategy to improve its market position in the Indian market. The handset maker is hoping its brand new range Lumia — the first product emerging out of Microsoft-Nokia collaboration would help the company cover more price points.

india Updated: Dec 08, 2011 20:42 IST
Rachit Vats

The Finnish handset maker Nokia is betting on the dual-platform product lineup as a strategy to improve its market position in the Indian market. The handset maker is hoping its brand new range Lumia — the first product emerging out of Microsoft-Nokia collaboration would help the company cover more price points.

“We were never behind and always leading even as others were catching up fast,” said Vipul Mehrotra, director and head of smart devices, Nokia India.

“With a dual-platform lineup we’ll engage the Windows platform for the high-end models while the Symbian platform will help us deliver innovations at the mid and the lower range. Starting now the strategy is definitely going to help us increase the gap,” said Mehrotra.

Nokia aims to capture significant market share in the smart-phone segment. “This is a beginning of a new ecosystem where we will create and sustain partnerships as consumers give us the numbers to maintain leadership,” said Mehrotra.

Nokia claims it will launch handsets at regular intervals from both its Windows and the Symbian platform. At present, smartphones contributes 7-9% of the total handset market in volume terms and 25% in value terms.