Targeting youngsters who want to be connected to social networking sites, Nokia on Thursday launched its affordable mobile phone with QWERTY device in Gujarat.
"The Nokia X2-01 is competitively priced with colourful design and optimised for messaging performance," head service marketing, Nokia India, Jasmeet Gandhi told mediapersons here.
"Among mobile phones, QWERTY category of phones are the fastest growing segment where messaging and accessing emails could be faster," he said.
"The X2-01 is targeted at the youngsters who want to be connected with the internet and social networking sites, and want information on the go," Gandhi said.
It has been kept in the affordable range looking at the spending capacity of college goers and teenagers, he added.
Gandhi said with the new 3G spectrum coming in place, Nokia is also planning to add more 3G enabled phones to its portfolio.
In the past few years the company has seen more business coming from the rural market rather than the urban centres, he added.
The main reason behind this growth from rural areas was because the mobile operators had now started exploring the rural markets, Gandhi said.