Nokia ties-up with fashion designer Ashish Soni
Under the deal, the fashion designer will create a collection inspired by an upcoming luxury handset from the telecom company.india Updated: Aug 25, 2006 19:05 IST
Targeting fashion conscious consumers, Nokia India has tied-up with fashion designer Ashish Soni to create a collection inspired by an upcoming luxury handset from Nokia.
This exclusive collection designed by Ashish Soni will be showcased at Wills Lifestyle India Fashion Week on September 2.
Earlier, Nokia along with Fashion Design Council of India (FDCI) announced its association with Wills Lifestyle India Fashion Week as an associate sponsor.
"Nokia aims to further reiterate its design leadership with the Indian fashion aficionado through innovative market making initiatives and our tie up with Ashish Soni is yet another example of this intent," Nokia India Director Marketing Devinder Kishore said.
On the tie-up, Ashish Soni said "Our partnership will give me an opportunity to create a collection that represents the fusion of fashion and technology.