Nokia to launch its music service in India in couple of months
In order to fight piracy, Nokia plans to launch its music service 'Comes With Music' in India in a couple of months to give unlimited music access to its consumers, a top company official said.india Updated: Mar 18, 2010 13:29 IST
In order to fight piracy, Nokia plans to launch its music service 'Comes With Music' in India in a couple of months to give unlimited music access to its consumers, a top company official said.
"To fight piracy we need to develop content that is compelling, innovative, exclusive and subscription models which are almost free," Nokia India's Marketing Director, Vineet Taneja, told PTI here.
With the launch of the music service, consumers will get access to unlimited music downloads from the Nokia Music Store for a year, Taneja said, adding, "it will offer 3.5- million tracks of all genres, Indian and international labels. This service will be targeted for mid-and-top-end models...Starting with Rs 6,000-7,000 handsets. Service will be available in existing and up-coming handsets."
Consumers can browse, download and sync music either to their computer or directly on to the mobile device, he said.
The company has tied-up with independent Indian record labels including T series, Venus, Tips, Big Music, Eros and Indian Music Industry (IMI).
Nokia has already launched this service in 26 countries.