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Not mobile friendly? Your site will slide on Google search

If your website is not showing up among top Google search results anymore, don’t assume the folks at Mountain View have abandoned you.

india Updated: Apr 22, 2015 00:03 IST
Yashwant Raj

If your website is not showing up among top Google search results anymore, don’t assume the folks at Mountain View have abandoned you.

Google has added, starting Tuesday, “mobile-friendliness” to the around 200 factors that determine the order in which search results are displayed.

And your website is probably not figuring among the top results because it’s not been configured for mobile devices such as tablets and smartphones.

Industry watchers are calling it “mobilegeddon” for the impact it is likely to have on website operators. Slackers, be warned: smarten up to survive and thrive, or else.

Mountain View, California-based Google had announced in February that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.”

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” the statement had gone on to warn.

The company said it has been moving in this direction for a while: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

Google doesn’t share exact details about its search parameters, which remain a secret like Coca-Cola’s secret cola formula, but it has given away some information, especially recent changes.

The company said in its February announcement that its recent changes have included updates to “ensure a site is configured properly and viewable on modern devices”.

From those small steps to a giant leap now: websites that have not become mobile-friendly run the risk of slipping down the hierarchy of search results, even if the search is run on a computer.