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Not the usual

If you are the kind of shopper who loves some quirky, witty and ‘hatke’ stuff, then visit these places.

india Updated: Apr 19, 2012 02:04 IST
Shreya Ramachandran

If you are the kind of shopper who loves some quirky, witty and ‘hatke’ stuff, then visit these places

PureGheeDesigns
Pure Ghee Designs is the brainchild of designer Aditi Prakash. By using cotton, synthetic fabrics and even lungi material, Prakash creates bags that are functional, comfortable and most importantly, trendy and fashionable. Every bag from this brand is in vibrant and cheery colours. “The bags are designed such that they often go with everything. They are vibrant and colourful,” says Prakash. Apart from bags, they also have card holders, wallets and pouches in many shapes and designs.

ShoppingOur pick: The vibrant pouch sets made out of the lungi fabric, which can hold keys, make-up or change, and fit comfortably into your handbag (Price: Rs 1,050).

Where: They retail from 1469, Janpath and Ogaan, Shahpurjat

Starting price of the products: Rs ,1000

Happily Unmarried
Happily Unmarried was set up in 2003 by Rahul Anand and Rajat Tuli, both Delhi-based communication graduates. Since then, the brand has become well known for its humorous takes on Indian life. Whether it is an Indian toilet-shaped ashtray, a doormat with the slogan — Beware of the Wife, or a beer glass with the classic Hindi filmy dialogue — Aaj Mujhe Mat Roko, Mujhe Peene Do, all the products from this brand are refreshingly witty. “Ethnic is ancient, and kitsch is temporary, but humour is permanent. Unlike most other Indian brands, our scope is wider than simply Bollywood or truck art,” says Rahul Anand, co-founder, Happily Unmarried.
Our Pick: The Take Me Home sling-bag, specially designed for Metro travellers, which has a small front pouch for stashing your Metro card and loops on the strap to fit the earphones of your cell phone or iPod (Price: Rs 350).

Where: Stores across Delhi and Gurgaon. For more details, log on to www.happilyunmarried.com
Starting price of the products:
Rs 100

KyaCheezHai
They are known to make funky and innovative products. This brand, set up by graphic designers Parul Kanodia and Uzma Ahmed, adds unique design to everyday objects such as bookmarks, USB cords, cable twisters, bags and cushions. The designs are inspired from the people of India, such as the dupatta-clad young wife, the stern Swami ji or the policeman with the handlebar moustache. For example, their new range of bookmarks comes in four characters: Switty, Bano, DC Amma and Firky, which are women across all age groups, ranging from a schoolgirl to an octogenarian. “Our products don’t just serve a purpose. They also tell interesting stories to bring back the fun to mundane routines,” says Kanodia.
Our pick: The 2GB USB drive, which you can wear as a bracelet or affix onto your handbag. These come with the character, Lovely Singh, on them (Price: R580).
Where: Stores across Delhi and Gurgaon. For more details, log on to www.kyacheezhai.com/stores
Starting price of the products: Rs 110

Chumbak
Whether it is the ‘Horn Ok Please’ autorickshaw motif or the Evil Eye masks, most elements of modern Indian culture are made into cartoons here. Though Chumbak started with fridge magnets, their collection now ranges from apparel and bags to travel accessories and stationery. They bring to life the things we see around us, and make them into cartoons in a modern and fresh way.
Our Pick: The travel pens of Delhi, Mumbai, Bangalore, Hyderabad and more, which have pull-out mini-posters describing the unique slang, food items and attractions of each city. (Price: Rs 70)
Where: Stores across Delhi and Gurgaon. For more details, log on to www.chumbak.com
Starting price of the products: Rs 50

Play Clan
Whoever said that Indian mythology is outdated has not seen Play Clan’s modern twist on the classics. The team of graphic designers here have the knack of innovatively presenting the heroes of the heavens. Whether it is Lord Ganesha frolicking across a cushion or baby Hanuman grinning from a shoulder bag, according to Play Clan, they can turn these Gods into friends who are approachable. These feisty deities also adorn Play Clan’s line of home furnishings, mounted art, apparel, stationery and crockery.
Our Pick: The Lakshmi Journal. Scribble your ideas and musings in this notebook, which has Goddess Lakshmi on its cover.
(Price: Rs 295)
Where: G-07C, Select City Walk, Saket
Starting price of the products: Rs 295