The 70-mm entertainment has narrowed down to the small screens of mobile phones as now; one can watch a complete movie on the go by just inserting a small memory chip into one’s mobile phone. A telecom company in India has announced the launch of Movie Card, which would enable mobile phone users to watch latest Bollywood flicks on 320x240 pixel screen.
Priced at Rs 350, the Movie Card is a 1-GB SD card that contains a full-fledged movie along with ringtones, wallpapers and other trivia. The movie is playable in all mobile handsets with an SD card slot and supports both movie compression formats — MP4 and 3gp. The present repertoire of movies offered includes Bollywood hits like Namaste London, Om Shanti Om, Lage Raho Munnabhai, Omkara and Devdas.
Given the fact that 30-40 per cent of mobile handsets in the country support various movie formats but there are no options for a legal shareable format for movies, the company expects that the segment to grow rapidly. This is just the first phase of launch of the product in the Indian market, the company plans to introduce more than 50 movies on this medium by December 2009.
With digital format leading all formats of content consumption, there is ample scope for providing unlimited content on mobile phones. Considering the steep growth in the Indian entertainment industry, the industry is expected to be around Rs 850 billion by 2010. However, the company clarified that the Movie Card is not competing with television, PC or the big screen at the theatre.