No one but blondes are allowed entry to this resort. Does this sound sexist to you? A Lithuanian firm's plan to build a blonde resort in Maldives has raised many such questions.
The property will be staffed by blondes, leaving locals to wonder if non-whites will be excluded, notes the BBC.
"This is racist and should not be allowed in the Maldives," one observer says.
But promoters of the resort are aiming to break the sterotype that blondes are dumb.
"When women with dark hair work here, they are surrounded by all these beautiful blondes, so eventually they end up going blonde, too. Our girls are very smart."
Well that sounds like a cute attempt at mending image; not a sexist one. What say?