After the successful marketing of what has now come to be known as 'Jain food' specifically designed for the Jain community, comes a wall clock targeted at the community's monks (sadhus).
The Jain community still follows certain ancient traditions such as avoiding onions and garlic in its food and its monks do not use electricity in the night. Consequently, electric lights are not used in Jain temples and 'upashrayas'.
Targeting this segment as well as senior citizens among others, the 73-year-old Mumbai-based Kothari Watch Company, has launched a range of Night Glow quartz wall clocks, which, it claims is a first in the country and will prove very useful to both the target segments.
Navin Kothari, partner in the company, said the company will also be launching its range of Night Glow wristwatches within the next 15 days.
He said that unlike the normal luminous radium clocks, where the light radiates only for a limited time, Kothari's Night Glow clocks glow the full night.
Besides, they are not dependent upon electricity and hence can prove of great utility in areas afflicted by power outages, especially in the rural areas in the night.
"The clocks are also radiation-free and hence environment-friendly," Kothari said.
Designed indigenously, the company plans to apply for patent rights for the process that causes the glow to last for several hours.