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Having received overwhelming donations in cash and kind, the Aam Aadmi Party (AAP) is now asking people to “donate” tweets and Facebook posts to create massive online buzz in its favour.
AAP is using Thunderclap, an online platform, to ensure its pro-party message goes viral with the help of multiple re-posting at a given time. This may or may not influence voting patterns, but the message may well become a trending topic in the social media sphere right before polling.
“The message must pick up 500 supporters within seven days in order to ‘crowdspeak (large-scale re-tweeting or sharing of a message)’ at a prefixed time. AAP has crossed this barrier. We launched the campaign at 9pm on Friday. Till 3pm on Saturday, the campaign had reached more than 2,300 people with a social reach of 8.5 lakh people,” said Ankit Lal, who monitors AAP’s social media campaigns.
“The target is social reach of more than 25,00,000 which means that when crowdspeaking is triggered at 9am on December 3, a day before polling, it will be visible to 25,00,000 people,” he said.
Through social media platforms, AAP has been asking, “Can you donate a tweet or FB status for AAP? Let us all come together and donate a tweet or FB status for AAP by registering on Thunderclap.”
“By signing up for Thunderclap, you will be donating one tweet or Facebook post on your timeline to AAP. By inviting 10 friends to sign up for this, you would be bringing in 10 more tweets or Facebook posts which will be seen by your friends’ friends,” AAP’s posts read.
Thunderclap makes the content viral by automating the posting and re-posting process. If you back the message, it will appear on your timeline. And if your “followers” or “friends” also choose to register, as many AAP supporters already have, with Thunderclap and back the message, multiple re-posting will happen automatically and simultaneously.
“You may pick up thousands of re-tweets and Facebook shares at once, and this does pack a punch. The platform helps people be heard by blasting out a timed Facebook post or a tweet followed by multiple re-posting,” Lal said.