Just a month into the Indian market, Baba Ramdev’s Patanjali Noodles is falling deep in trouble as a customer in Haryana reportedly founds insects inside a packet of the instant noodles.
The yoga guru’s fast-moving consumer goods brand was earlier caught in a legal fix for not obtaining the mandatory product approval from the Food Safety and Regulatory particular Authority of India (FSSAI).
According to news reports, the bugs were spotted inside the sealed pack by a man who purchased it from a Swadeshi store in Narwana, in the Jind region of Haryana. The store owner allegedly admitted to selling the packet in question, but was unaware of the infestation, a News18 report said.
The customer is now reportedly preparing a lawsuit against Patanjali noodles.
“I had gone to purchase half kilogram of ghee from the shop. However, I bought a packet of atta noodles apart from desi ghee and biscuits as I thought the noodles were healthy. When I cooked the noodles the next day, I found dead worms. When I looked inside the packet which still had some noodles left, there were some worms inside as well. I immediately reached the Patanjali outlet to register my complaint about the packet,” the customer Vinod Kumar is quoted as saying by India Today.
Twitterati was quick to react to the news, with the hashtag #ThugRamdev picking up as a trend.
Other noodles : Fun Guaranteed Ramdev noodles : Son Guaranteed* *add putrajeevak seeds before consumption #ThugRamdev— AntiBhakt (@RELvsSCI) December 7, 2015
However, Patanjali Ayurveda, which launched the atta noodles on November 17, a week after rival Nestle’s instant noodles Maggi returned to the market, refused to comment on the story. It maintained that while food safety is a state issue, no complaint has been filed against the company and hence no statement will be issued.
Just days after its launch, the FSSAI claimed that Patanjali Ayurved did not have approval for the product, but records showed the company did not violate any food safety norms. ( Read more about Baba Ramdev’s Patanjal empire)
Patanjali Ayurved had strongly denied FSSAI’s claims saying it has a licence for pasta in the central category from the FSSAI and that no separate approval was needed