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Now, buy for $13 million

india Updated: Oct 21, 2010 17:10 IST
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Sex sells and how! We're not just saying it, it's actually true. The daddy of all domain names, the racy and despicable, is being sold for a whopping $13 million, and there is no paucity of buyers, Mashable reported.

The domain has a celebrated history. The domain got hacked by a conman who earned a whopping $50,000 a month in advertising before fleeing to Mexico. Incidentally, six months ago, People for the Ethical Treatment of Animals (PETA) asked the now-bankrupt Escom, LLC to donate Sex (SEX).com to them so that they could use it as a tool in its recent "vegetarians are sexy" ad campaign. Obviously, Escom did not give it up so easily.

SexNow, Escon has agreed to fork over the domain to Clover Holdings for a whopping $13 million. Clover Holdings has beaten 12 bidders with the "highest and best offer."

But what is startling is that back in 2006, Escom bought for $12 million, then making it the costliest domain ever. Seems like the value of hasn't really gone up much in four years.

What will be interesting to see is what Clover Holdings does with the domain other than the obvious.