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Collecting ‘HITS’, on the National Film Development Corporation’s latest online initiative, is the least of their concerns, reports Serena Menon.

india Updated: Apr 15, 2009 01:47 IST
Serena Menon

Collecting ‘HITS’, on the National Film Development Corporation’s (NFDC) latest online initiative, is the least of their concerns.

“We don’t want to make money of it, we want to see if something like this can work out as much as we want it to,” said an NFDC spokesperson.

NFDC’s novel initiative is www.cinemasofindia.com, created to pay tribute to Indian cinema. Subscription charges are $5 (Rs 250) for a month and $50 (Rs 2,500) for a year.

“The site will be constantly updated, we are really looking forward to see how it performs. Movies that are available on the site are hard to get outside and we were constantly asked of them. Hopefully, people will now make use of it and justify our effort,” said Leena Khobragade, NFDC’s assistant general manager.

With the launch of this site, NFDC has taken a step into the use of new-age media to showcase archived films by making them available on a portal that is easily accessible to the Internet-savvy youth globally.

The website carries films from all over the country from an era when archiving was a limited phenomena. Presently there is a collection of movies in Gujarati, Marathi, English, Hindi, Sanskrit, Assamese, Punjabi, Bengali, and Malayalam available on it.

The website has been designed by the Media Nucleus which specialises in media and broadcast designing and has been associated with the Films Division of Pune’s Film and Television Institute.

“We have tried to make it a site that can be a place for Indian culture repository movies,” said Rajiv Tomar, Head of Technology and Delivery, Media Nucleus.