As comeback man Sourav Ganguly gears up to prove himself on the 22 yards of the Caribbeans, he also makes an appearance on the nine-yards of cloth all Indian women love to wear the traditional sari!
With the World Cup bugle sounded and Ganguly making a fairy-tale comeback, the famed handloom weavers of West Bengal are encashing on the frenzy as Sourav saris are set to hit the market. Dada, as Ganguly is fondly called, is being featured on the Bengali tanter sari (handloom sari) made at Katwa in Burdwan district, about 150 north of Kolkata.
"We are making about 150 pieces with Sourav Ganguly in action featured on those. We hope the Sourav saris would be in demand," said Sandip Roy, a handloom weaver of Amdanga Tantubai Samity (Amdanga Handloom Society) at Katwa. According to Achinta Das, the samity manager, each sari is completed after three to four days of painstaking work. "Hope there is good demand for these saris," Das said.
The weavers were trained by an expert for the new designs on the saris. Handloom weaving, an important cottage industry of Burdwan district, is mainly done at Katwa with the Katwa Industrial Centre being the district's main handloom centre. Dada and Team India are being cheered on in West Bengal in several other ways ways too.
Bengali Band "Jowar" (High Tide) is setting the city on fire with their peppy track "Team India". They have also dedicated a song exclusively to Ganguly.