After introducing iPad menu cards to make dining more tech-savvy, restaurateurs are going a step further to offer their customers a new-age experience while ordering too. City eateries like Faaso’s and Gostana now offer the option to place orders using Twitter.
Faaso’s has been accepting such orders for the past seven months at their Pune outlets. In the city, however, they have recently introduced the service. Says owner Jaydeep Barman, “On an average, people in Pune place 50-60 orders a day using Twitter. It has given us significant volume and helped to create a buzz.” Arpana Gvalani of Gostana agrees, saying, “We only started last month, but the feedback has been very positive.”
For Barman, it was a customer’s suggestion that got him thinking. “He was so active on Twitter that he’d pretty much stopped talking on the phone. He suggested I try this. Initially, we struggled with the technology. We couldn’t get how to process orders, and sometimes customers used abbreviations, making it difficult for us,” he recalls.
Eventually, the Faaso’s application was developed in a way that it reads orders, then automatically passes them on to a central call centre, which in turn routes it to the respective outlet. And Barman is proud of the fact that Faaso’s was the first restaurant to introduce it. “In November 2010, at the Twitter Convention, we were recognised for it. It has become the subject of several case studies too,” he beams.
Gvalani adds that this will make it easier for office-goers. “No one wants to hunt for the restaurant’s number first, and then call to place the order,” she reasons. “This way, even people who are in the middle of meetings have been able to place orders with us.”
* Zomato app recommends restaurants in a 3 km radius using GPS
* Restaurants like Koh by Kittichai (Marine Drive), Royal China (Fort and Bandra) and Quattro (Lower Parel) offer iPads as substitutes for printed menu cards
* Escobar (Bandra) reserves tables using BlackBerry Messenger service