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Off-screen stunts

Bollywood filmmakers are themselves reaching to the masses to promote their films, writes Princy Jain.

india Updated: Jul 06, 2006 16:08 IST

For Bollywood filmmakers, every Friday is a tough battle. And to win it clear, they are employing new methods to reach out to the aam junta.

Besides the conventional promos and hoardings, filmmakers are now directly selling their product to the masses.

Soon after Vishal Bharadwaj’s hunt of the title — Omkara — for his cinematic version of Shakespeare’s Othello, Vidhu Vinod Chopra has named the sequel of Munnabhai MBBS as Lage Raho Munnabhai on the basis of a public opinion survey.

Khan’s too catching up

Even two of the Khans trio – Aamir and Shah Rukh — are keen to interact with the viewers right away.

Aamir Khan has put up posters in Mumbai that states “Wanted Actor! A very naughty boy!” The notice also mentions that if the boy is a bundle of mischief, he should drop his photos at Khan’s office. On the other hand Shah Rukh Khan will coach a team of girls for Yash Raj Film’s Chak De.

What’s more, during the publicity rounds for Rang De Basanti, the entire crew, including Aamir, conducted a 35-minute long Q&A session with the audiences at two different PVRs in Delhi.

Getting close to viewers

How does it affect the film? Says the producer of Omkara, Kumar Mangat, “Anything that establishes the connection between the film and public helps the film always.

The title hunt contest registered the film in the minds of 25 lakh viewers who voted within a span of six days.” Talking about Rang De Basanti’s Q&A act, Ashish Saxena of PVR says, “Direct interaction with the public is much better than going over-board with the print or media publicity.”

Perhaps, Aamir Khan understood this and that’s the reason why sidestepped the media and went straight to the public to promote the film. In return, public is emulating his RDB feat.