As soothsayers predict a poor performance of the National Conference (NC) in the assembly polls, chief minister Omar Abdullah streams his rally videos and pictures live to pep up his cadre in the Kashmir Valley.
"I know this is an election I'm supposed to lose if I believe the experts but someone forgot to tell these people :-)," writes Abdullah on micro-blogging site Twitter, while pasting massive election rally in Khan Sahib constituency on December 2.
Junior Abdullah has taken a lead in using the social networking sites in the run-up to the polls to infuse motivation among his supporters after the party witnessed repeated defections of senior leaders, like Ajatshatru Singh, Mehboob Beg and Sheikh Ghulam Hussain.
The party is predicted to slide from the present strength of 28 seats after it lost all seats in the parliamentary polls.
"What happens when you party hop too much. Thanks Ajat :-)Ajat Shartu Singh's epic gaffe - 'Hal ka button dabao' (click the button of plough)," Abdullah takes a jibe at his former colleague on Twitter while posting Singh's video where he asks voters to cast vote for the plough sign of the NC instead of his party BJP.
Without failing, the chief minister has already posted more than 25 pictures and videos with daily commentary on campaign trail, while he shuttles between the Jammu and Kashmir regions to address a number of rallies.
"It's dark and here we are campaigning in Beerwah (in Central Kashmir). I'm hours behind schedule and the people have patiently waited," wrote Abdullah after pulling a huge crowd in Budgam district earlier this week.
The chief minister's 160-word line is sharp and the videos come up at a portal reporter's speed. Just minutes after the Uri rally in north Kashmir on Thursday, the video was up of crowd jostling to have glimpse of him.
Whether Abdullah wins or loses, he tops online campaign with highest number of tweets, showering barbs and bouquets.