The BJP on Friday banked on the cricket and Bollywood-crazy crowds in the Valley to wrap up its campaign for Srinagar and south Kashmir, along with Narendra Modi's development message.
High on the glamour quotient of the star campaigners, the BJP's magic formula worked to attract crowds. But it remains to be seen how much of it converts into votes on December 14.
Filmstar Vinod Khanna, with a huge following among females in the Valley, accompanied BJP candidates in south Kashmir's Shangus and Korkernag constituency.
He promised a rerun of Bollywood shootings in the trouble-torn Valley if the BJP comes to power in the state.
"The PM has resolved to bring back the film industry to your state. There was a time when no Bollywood movie was complete without being shot in Kashmir," said Khanna.
If it was Bollywood power in south Kashmir, it was rousing cricket passion in Srinagar. BJP campaigner and cricketer Navjot Singh Sidhu had road shows in once militant hub of Batmaloo and Zadibal, prone to stone pelting.
"If Kashmir has to connect with the development route it's through the Prime Minister Modi. He is the doer," said Sidhu.
In Srinagar's Sonawar constituency, where chief minister and National Conference's working president Omar Abdullah is also contesting, BJP's renowned Muslim face and party vice-president Mukhtar Abbas Naqvi accompanied Darakhshan Andrabi to take on the NC stalwart.
Abbas, also a Union minister for parliamentary and minority affairs, met Dal dwellers in the interiors of the lake.
"The rehabilitation of Dal dwellers will remain the BJP's top priority. The rehabilitation does not mean only rebuilding houses but creating a better living standard for people living here," Abbas said.