One-click stores | india | Hindustan Times
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One-click stores

In a city stretched for space, the trial room may soon become a luxury. With more and more shoppers filling their carts with a click, the Internet is buzzing with stores selling everything from beachwear and electronics to furniture and plain socks.

india Updated: Apr 26, 2012 15:35 IST
Megha Mahindru

In a city stretched for space, the trial room may soon become a luxury. With more and more shoppers filling their carts with a click, the Internet is buzzing with stores selling everything from beachwear and electronics to furniture and plain socks.

Bringing the store to your home, websites are now making the intangible tangible by offering customers free delivery and cash on delivery (COD) option. Online entrepreneurs like Rushabh Sanghavi of thestiffcollar.com, an e-store that sells ‘somewhat snooty English shirts’, says, “We started out in August last year without COD, but soon understood the market and their needs. With COD, our sales saw a 30 per cent increase.” The site sells over 1,000 shirts a month.

The comfort of handpicking, or rather hand-clicking your favourite buys, without the trouble of navigating chock-a-bloc roads is one of the biggest selling points for an online store. However, forgoing the in-store try-and-see approach does take time.

“We noticed that buyers preferred buying free size clothing like a cover-up or a sarong, rather than a fitted swimsuit,” feels Harshad Daswani of thebeachcom pany.in, which specialises in beachwear. While one would think menswear, especially shirts would work with the right size, Sanghavi chips in, “On an average, it takes two-three buys before a customer knows his size. Our exchange policy allows them to use this trial and error approach. Once they know their size, the orders come in aplenty.”

Fitted dresses, denims and shoes are another category that browsing shoppers haven’t taken to. “India has a strong market for kurtis and T-shirts. But cocktail dresses and fitted denims are something women aren’t comfortable ordering online,” says Pearl Uppal of fashionandyou.com.

Despite these glitches, the internet has become a hotspot for shoppers. The icing on top as avid online shopper Sonal Mehra, 23, puts it, are the incidental perks: “On many occasions sites have messed up my order, but they’ve more than made up for it by giving me freebies and discounts because of the mistakes.”

DUMMy’s GUIDE
1.Most shopping websites follow a four-click pattern — Choose a product, click on the quantity and add to cart, enter billing address and details and choose mode of payment.
2.If you are opting for online payment, look out for the ‘100 per cent safe & secure shopping guarantee’
3.Most sites have the option of exchanging goods till the buyer finally finds her / his correct fit.
4.The shopper needs to give at least three to 10 days for the goods to be delivered.
5.Most websites have an exchange policy for damaged goods.

—Krithika Nelson of shopo.in

Shops on the wall
The young and talented are using Facebook as their only retail outlet. Try our top 5 finds:

Tantrum Shoes
Lace, feathers, flowers, jewels and bows! Tantrum shoes has footwear that is specially handcrafted and can be customised as per your requirements.
5,830 likes

Limited Edition
A page dedicated to a collection of funky printed bags. The bags come in vibrant colours and unique designs. They also have wallets and clutches.
1,635 likes

BluPear
They create ethnic footwear, which is hand embroidered by rural craftsmen. If colourful, blingy chappals are what you are looking for, this is your best bet.
1,612 likes

Cupcakes and Closet
This is the place you want to go to if you are looking for a flattering cocktail dress or evening gown. They also sell footwear and accessories but we heart their dresses.
4,221 likes

KraftInn
A relatively new venture, Kraft Inn focuses on home décor. They have an interesting range of bamboo furniture, lights and bar accessories.
483 likes

-Compiled by Amrutha Rao