Online retailers log onto 'price challenge' promos | india | Hindustan Times
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Online retailers log onto 'price challenge' promos

india Updated: Sep 07, 2008 11:41 IST

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Be it air tickets, mobiles, MP3 players, cameras or air conditioners, the online marketplace is abuzz with the 'lowest price challenge' offers where consumers are being promised double the difference amount if they get a better price elsewhere.

In its "Lowest Price Challenge" running throughout this month, eBay India is promising "rock bottom prices" on popular gadgets like mobile phones, digital music players and cameras.

Those who find prices lower than those advertised by eBay within 48 hours get twice the difference amount, the Indian arm of the world's largest online marketplace eBay says.

"This campaign was designed keeping in mind our promise of offering great prices and wide variety to online shoppers. I am positive eBay's Price Challenge will help shoppers to buy all that they need this festive season, at the lowest and most competitive prices online," eBay India's Marketing and Operations Director Kashyap Vadapalli said.

The campaign is supported by various online as well as offline marketing initiatives and involves outdoor ads, radio spots and Internet marketing tools.

At the same time, Yatra.Com, an Internet portal selling flight tickets and holiday packages, is also offering its own lowest price challenge on international air tickets.

After buying an international air ticket from its website, if a customer finds a better price anywhere else for the same ticket, Yatra.Com would cross-check the fare and after finding it valid would pay the customer double the difference.

However, the offer is only applicable on purchase of an International air ticket from Yatra.Com for travel originating from India and the two tickets need to carry "exactly the same fare rules and restrictions."