Shopping can be six times slower online than taking a trip down the high street, a new study has suggested. The supposed stress-free ease of online shopping has seen it become one of the fastest growing sectors in the market place, accounting for about 15 per cent of all purchases.
But a research done by fashion event Clothes Show Live found that on average it takes women 22 hours to find one purchase online, compared to 3.6 hours when they wander around the shops. They buy around five items of clothing each month, with only one of these online, the report said."Shopping online may seem like a quick and easy option, but our research shows that it is nowhere near as enjoyable as a visit to the shops, and in fact takes nearly six times as long to find an item of clothing," the Daily Mail quoted show producer Maryam Hamizadeh as saying. More than 3,000 people were questioned for the study, which was released alongside Keep Shopping Live – a campaign to encourage support for declining high street stores.
It also found that eight out of ten women preferred a trawl around the shops, whereas the same number of men preferred to do their shopping online. Furthermore, around half of women said the most enjoyable way for them to spend their free time was to go shopping, whereas men with time on their hands preferred to spend it in the pub.
The survey found that, on average, women spend 22 hours shopping online each month and 18 hours in real stores. They buy around five items of clothing each month, with only one of these online. “Shopping is best enjoyed, not from the comfort of a sofa or desk, but when out there in the real world in a shop or store,” Hamizadeh said
“We’re dedicated to supporting “offline” shopping in order to stop the decline of the high street,” she added. More than 37million Britons shop online each year and recent figures from e-retail body IMRG found that spending on fashion websites rose by 21 per cent in October compared to the previous year.