Swedish cosmetics major Oriflame is set to launch a range of wellness products like protein shakes in India this year to cater to high-income groups."We will be launching wellness products in India this year. We will import these products from China and Sweden initially," Oriflame Managing Director and Chief Executive Officer Magnus Brannstrom told PTI in Mumbai.
Brannstorm did not rule out the possibility of manufacturing these products in India in the future. It would all depend upon the market response, he said."Wellness products have a huge potential in India. We have launched these products in Europe and will be surprised if India does not like these health products," Brannstrom added.
Typically, wellness products contribute to 5-10 per cent of total sales in a particular market and Brannstorm expects the Indian market to generate revenue in a similar range for Oriflame.Oriflame's wellness products would be cheaper than others available in the market, he claimed, adding that the rising health awareness among Indians had prompted the company to bring these products to the country.
Since the beginning of its journey in 1996, Oriflame has invested around USD 50 million in India including for putting up a manufacturing plant in Noida.