The Municipal Corporation of Gurgaon (MCG), which had served notices on mall managements for non-payment of advertisement tax, on Saturday swung into action and started removing wall wrappers, billboards and other publicity materials displayed on the walls of commercial establishments in DLF Cyber City.
The mall owners have been opposing the rate for display of an advertisement fixed by the MCG — Rs 100 per sqft.
"Not a single mall management followed our instructions despite repeated reminders. We have removed wall wrappers from two high-rise buildings of Cyber City on Saturday," said a senior MCG official, adding that the rate was unanimously decided by the House.
According to MCG, DLF management alone owed R50 crore to the civic body. The malls on MG Road owed about Rs 10 crore. "We have sent them many reminders asking them to clear the dues but no one paid any heed," said the official.
A senior official of the Sahara Mall said, "We did get a notice for Rs 30 lakh from the MCG. We can't figure out how the MCG arrive at the figure. We have been requesting the MCG to review the rate."
The civic body had recently revised its advertisement policy. According to the civic body officials, MG Road is a highly "profitable zone" on account of its strategic location.
Mall managements and business establishments have been opposing the 'high rate' imposed by the civic body. "We are likely to move court on this issue as the high rate has been affecting our business," said a mall owner.
However, DLF management refused to comment on the MCG notice.