The Advertising Standards Council of India (ASCI) has taken serious note of 11 print and television advertisements for violating Government rules, hurting sentiments and making misleading claims.
After examining the controversial promotional items, ASCI, a self-regulatory body which monitors the advertising industry, brought out a compilation of reports for the period between October to December 2008, and has sought modifications of some of the advertisements appearing in newspapers and television.
While the body sent suo motu notices to some advertisers, it sought the modifications after receipt of intra-industry objections and complaints from consumer bodies against certain advertisements.
In some cases, the decision of ASCI's Consumer Complaints Council (CCC) have been challenged by advertisers, seeking a review.
Prominent among advertisements that have been objected to include a print advertisement of a coaching institute that shows a chopped squirrel. The advertisement was seen on a billboard put up in Kerala in August 2008.