Socialite Paris Hilton has launched a campaign to fight the spiralling problem of sexually transmitted diseases and is urging women to pull back on promiscuity for the sake of their health.
The reality TV star has shaken off her raunchy reputation after her sex tape with Rick Salomon was exposed in 2004 and is reinventing herself as a positive female role model.
Hilton, who recently vowed to avoid sex for a year, is encouraging women to do the same and retain their dignity, reports hollywood.com.
She said: "It's sexier when a girl is flirty but she doesn't do anything. I think women should be confident and strong. They often underestimate themselves and give in to men."
She added: "Girls need realise that sex isn't everything. It's frightening. Women are getting as bad as boys now for sleeping around."