Targetting the high-end domestic and international luxury travellers, Apeejay Surrendra Park Hotels has forayed into the resort segment by opening its first 10-room luxury resort in the country in Kerala at Muhamma on the banks of Vembanad lake in Alapuzha.
"Kerala is the perfect destination for our entry into this segment because the state has always been synonymous with luxury and high-end tourism which is exactly how we have positioned our properties -- to cater to well heeled tourists and leisure travellers," The Park Hotels chairperson Priya Paul said in a statement issued by the company.
The Rs 15-crore resort, built in an over-an-acre plot, has 10 luxury rooms, a suite, two tented spas offering Ayurvedic and contemprary treatments, a gymnasium and Hyacinth restaurant, associate vice-president Apeejay Surrendra Park Hotels Lemuel Herbert said.
The group has also launched an eight cabin lake cruiser 'Apsara' which will take the guests to the tranquil waters of Vembanad lake.
The 'Apsara' and the resort has set new benchmarks in luxury accomodation, while simultaneously providing the guests a never before backwaters experience, he said.
The Park has plans to invest Rs 1,000 crore in the next 10 years and is aiming to build 20 hotels by 2020, including three in Pune, Kolkata and Jaipur, which are expected to be ready by 2013.
This resort in Vembanad is the ninth property of the group.