The Rajasthan government has come up with a new incentive to promote its family planning initiative, and it is directly proportional to the concept if not the magnitude of the initiative. A small car for a small family.
After Pali, residents of Bhilwara district who participate in these government-organised sterlisation campaigns will get a chance to win a Nano.
Besides the Nano, there are other prizes on offer as well such as motorcycles and refrigerators.
"With the attractive offers, we expect the sterilisation numbers to increase by a substantial margin. The prizes will be given to lucky lottery winners in January next year," said RC Samaria, chief medical and health officer.
There are also prizes even for those who encourage others to opt for the operation. Anyone who manages to enlist a man for the operation will be given Rs 200 and Rs 150 for enlisting a woman. If the "motivator" manages to enlist 10 people, they will get a Nokia mobile worth Rs 1,800 as a prize from the state government, officials said.
Marie Stopes Society, a non-government organisation that provides reproductive health and family planning services, has also announced an amount of R100 for motivators in Bhilwara.
The state's medical and health department has set sterilisation targets for each district on the basis of the rate of population growth. According to the 2011 census, Rajasthan's population is over 6.86 crore.
"Bhilwara is lagging behind its neighbouring districts in terms of sterilisation numbers. Last year, Bhilwara achieved only 70% (10,600) of the set target of 15,000 operations, out of which only 600 were males," said RC Samaria, chief medical and health officer.